Table 3. Revenue Results for 35 Market Advisory Programs, 1995-2000 Crop Years, Commercial Storage Costs
	1995	1996	1997	1998	1999	2000
	50/50	50/50	50/50	50/50	50/50	50/50
	Advisory	Advisory	Advisory	Advisory	Advisory	Advisory
Market Advisory Program	Revenue	Revenue	Revenue	Revenue	Revenue	Revenue
	---$ per acre (harvest equivalent)---
Ag Alert for Ontario	N/A	359	N/A	N/A	N/A	N/A
Ag Profit by Hjort	326	355	283	282	280	N/A
Ag Review	292	382	324	293	282	285
AgLine by Doane (cash only)	326	374	310	304	298	301
AgLine by Doane (hedge)	N/A	N/A	N/A	310	302	305
AgResource	377	407	295	316	371	381
Agri-Edge (cash only)	323	369	291	N/A	N/A	N/A
Agri-Edge (hedge)	327	403	310	N/A	N/A	N/A
Agri-Mark	382	375	304	287	297	295
AgriVisor (aggressive cash)	330	385	317	304	302	303
AgriVisor (aggressive hedge)	331	369	311	294	289	301
AgriVisor (basic cash)	297	366	311	297	300	300
AgriVisor (basic hedge)	315	374	306	293	296	299
Allendale (futures only)	277	327	334	320	312	306
Brock (cash only)	295	373	311	295	304	281
Brock (hedge)	255	344	346	340	315	309
Cash Grain	N/A	N/A	N/A	N/A	310	290
Co-Mark	N/A	N/A	N/A	N/A	N/A	291
Freese-Notis	310	385	298	308	271	293
Grain Field Report	333	N/A	N/A	N/A	N/A	N/A
Grain Marketing Plus	N/A	N/A	N/A	N/A	N/A	265
Harris Weather/Elliott Advisory	332	331	N/A	N/A	N/A	N/A
North American Ag	327	N/A	N/A	N/A	N/A	N/A
Pro Farmer (cash only)	329	371	300	296	266	276
Pro Farmer (hedge)	324	377	310	306	276	276
Progressive Ag	N/A	374	313	284	292	286
Prosperous Farmer	310	N/A	N/A	N/A	N/A	N/A
Risk Management Group (cash only)	N/A	N/A	N/A	N/A	301	305
Risk Management Group (futures & options)	N/A	N/A	N/A	N/A	295	302
Risk Management Group (options only)	N/A	N/A	N/A	N/A	291	301
Stewart-Peterson Advisory Reports	300	358	291	306	297	272
Stewart-Peterson Strictly Cash	306	370	310	316	287	277
Top Farmer Intelligence	319	345	292	313	318	325
Utterback Marketing Services	N/A	N/A	354	337	315	314
Zwicker Cycle Letter	332	373	321	292	N/A	N/A
Descriptive Statistics:
Average	319	369	311	304	299	298
Median	324	372	310	304	297	299
Minimum	255	327	283	282	266	265
Maximum	382	407	354	340	371	381
Range	128	80	71	58	105	116
Standard Deviation	27	19	17	15	20	22
Market Benchmarks
24-Month Average	304	366	310	311	297	293
20-Month Average	317	371	304	296	286	286
Farmer Benchmark
USDA Average Price Received	320	357	300	274	285	279
Notes:  N/A denotes "not applicable" -- program did not exist or was not evaluated for that marketing year. Net advisory revenues and benchmark revenues are stated on a harvest equivalent basis. A crop year is a two-year marketing window from September of the year previous to harvest through August of the year after harvest.
											0.89	0.05
											0.33	0.03
											-0.04	0.02
											-0.04	0.00
											0.08	0.02
											0.25	0.02
											-0.02	0.01
											-0.04	0.00
											-0.09	0.00
											-0.07	0.01
											-0.05	0.03
											-0.10	0.01
											-0.31	0.02
											-0.20	0.02
											-0.35	0.01
											-0.28	0.02
											-0.14	0.04
											-0.43	0.03
											-0.03	0.02
											-0.06	0.02
											0.298544	0.013025547