Table 14.  Revenue Results for 26 Market Advisory Programs, Corn and Soybeans, 50/50 Advisory Revenue, 2004 Crop Year, Commercial Storage Costs
	(1)	(2)	(3)	(4)
	Advisory Revenue			Annual
Market Advisory Program	Corn	Soybeans	50/50 Advisory Revenue	Cost of Service
	---$ per acre (harvest equivalent)---			---$ per year---
Ag Financial Strategies	414	311	363	399
Ag Market Professional (cash only)	406	330	368	1,000
Ag Market Professional (hedge)	364	332	348	1,000
Ag Review	457	334	395	400
AgLine by Doane (cash only)	426	317	372	129
AgLine by Doane (hedge)	418	329	373	129
AgResource	493	402	448	550
AgriVisor (aggressive cash)	444	337	390	235
AgriVisor (aggressive hedge)	462	337	400	235
AgriVisor (basic cash)	444	337	390	235
AgriVisor (basic hedge)	444	337	390	235
Allendale (futures only)	426	299	362	360
Brock (cash-only)	417	330	374	545
Brock (hedge)	407	328	368	545
Freese-Notis	426	316	371	300
Grain Field Marketing	419	303	361	200
Northstar Commodity	416	338	377	485
Pro Farmer (cash only)	378	312	345	468
Pro Farmer (hedge)	395	314	354	468
Progressive Ag	501	360	431	300
Risk Management Group (cash only)	389	322	356	500
Risk Management Group (futures & options)	378	324	351	500
Risk Management Group (options only)	401	315	358	500
Stewart-Peterson Advisory Reports	458	331	395	180
Top Farmer Intelligence	423	319	371	180
Utterback Marketing Services	491	314	403	300
Descriptive Statistics:
Average	427	328	377	399
Median	421	328	371	380
Minimum	364	299	345	129
Maximum	501	402	448	1,000
Range	138	104	102	871
Standard Deviation	35	20	25	224
Market Benchmarks
24-month average	407	319	363
20-month average	400	322	361
Farmer Benchmarks
USDA prices	404	307	356
Market Prices	362	296	329
Notes:  Advisory revenue per acre for corn (soybeans) is calculated as net advisory price times 186 (54) bushels. Market or farmer benchmark revenue per acre for corn (soybeans) is calculated as the benchmark price times 186 (54) bushels. 50/50 advisory revenue is calculated as (1) x 0.5 + (2) x 0.5. Advisory revenue per acre and benchmark revenue are stated on a harvest equivalent basis. The annual cost of a service is not subtracted from advisory revenue per acre. The 2004 crop year is a two-year marketing window from September 2003 through August 2005.