Table 17.  Revenue Results for 40 Market Advisory Programs, 2000-2004 Crop Years, On-Farm Variable Storage Costs
	2000	2001	2002	2003	2004
	50/50	50/50	50/50	50/50	50/50	2002-03	2001-03	2000-03	2000-04
	Advisory	Advisory	Advisory	Advisory	Advisory	Two-Year	Three-Year	Four-Year	Five-Year
Market Advisory Program	Revenue	Revenue	Revenue	Revenue	Revenue	Average	Average	Average	Average
	---$ per acre (harvest equivalent)---
Ag Alert for Ontario	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
Ag Financial Strategies	N/A	278	260	303	377	340	313	305	N/A
Ag Market Professional (cash only)	N/A	N/A	N/A	N/A	380	N/A	N/A	N/A	N/A
Ag Market Professional (hedge)	N/A	N/A	N/A	N/A	364	N/A	N/A	N/A	N/A
Ag Profit by Hjort	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
Ag Review	296	309	320	290	401	346	337	330	323
AgLine by Doane (cash only)	307	291	295	351	381	366	342	329	325
AgLine by Doane (hedge)	310	291	298	347	382	365	342	329	326
AgResource	393	278	307	370	457	414	378	353	361
Agri-Edge (cash only)	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
Agri-Edge (hedge)	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
Agri-Mark	307	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
AgriVisor (aggressive cash)	308	296	312	337	400	369	350	336	331
AgriVisor (aggressive hedge)	307	296	312	337	409	373	353	339	332
AgriVisor (basic cash)	306	294	312	337	400	369	350	336	330
AgriVisor (basic hedge)	304	292	312	337	400	369	350	335	329
Allendale (futures only)	317	302	287	312	385	348	328	322	321
Brock (cash-only)	292	294	318	329	383	356	343	331	323
Brock (hedge)	318	294	310	323	376	350	337	326	324
Cash Grain	299	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
Co-Mark	298	302	294	341	N/A	341	317	312	309
Freese-Notis	307	288	300	324	378	351	334	322	319
Grain Field Marketing	N/A	301	306	337	370	354	338	328	N/A
Grain Field Report	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
Grain Marketing Plus	276	296	293	N/A	N/A	N/A	N/A	N/A	N/A
Harris Weather/Elliott Advisory	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
North American Ag	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
Northstar Commodity	N/A	297	299	347	389	368	345	333	N/A
Pro Farmer (cash only)	289	297	297	329	357	343	328	320	314
Pro Farmer (hedge)	282	285	268	317	366	341	317	309	304
Progressive Ag	294	351	328	380	448	414	385	377	360
Prosperous Farmer	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
Risk Management Group (cash only)	312	298	301	309	366	337	325	319	317
Risk Management Group (futures & options)	308	290	311	312	362	337	328	319	317
Risk Management Group (options only)	308	290	302	312	369	341	328	318	316
Stewart-Peterson Advisory Reports	281	305	285	317	405	361	336	328	319
Stewart-Peterson Strictly Cash	289	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
Top Farmer Intelligence	331	305	283	316	377	346	325	320	322
Utterback Marketing Services	314	284	281	330	419	374	343	328	326
Zwicker Cycle Letter	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
Descriptive Statistics:
Average	306	296	299	330	389	359	339	328	325
Median	307	295	300	329	381	354	337	328	323
Minimum	276	278	260	290	357	337	313	305	304
Maximum	393	351	328	380	457	414	385	377	361
Range	116	73	68	90	100	77	72	72	57
Standard Deviation	22	13	16	20	25	21	17	14	13
Market Benchmarks
24-month average	300	291	289	324	371	307	302	301	319
20-month average	293	285	292	333	370	312	303	301	320
Farmer Benchmarks
USDA average price received	290	297	305	351	369	328	318	311	331
Market Prices	287	293	303	363	342	333	320	311	325
Notes:  Net advisory prices and benchmark prices are stated on a harvest equivalent basis. A crop year is a two-year marketing window from September of the year previous to harvest through August of the year after harvest.  N/A denotes "Not Applicable," since the indicated program did not exist or was not evaluated for the given crop year.
	6	5	10	5	18
	13	12	7	-3	19
	16	-1	-6	-21	20
	19	4	-4	-33	46