Table 8.  Revenue Results for 26 Market Advisory Programs, Corn and  Soybeans, 50/50 Advisory Revenue, 2001 Crop Year, On-Farm Variable Storage Costs
         
(1) (2) (3) (4)
Advisory Revenue Annual
Market Advisory Program Corn Soybeans 50/50 Advisory Revenue Cost of Service
---$ per acre (harvest equivalent)--- ---$ per year---
Ag Financial Strategies 300 257 278 600
Ag Review 359 259 309 360
AgLine by Doane (cash only) 320 263 291 300
AgLine by Doane (hedge) 323 260 291 300
AgResource 279 277 278 600
AgriVisor (aggressive cash) 326 267 296 299
AgriVisor (aggressive hedge) 326 267 296 299
AgriVisor (basic cash) 323 266 294 299
AgriVisor (basic hedge) 318 266 292 299
Allendale (futures only) 328 276 302 300
Brock (cash-only) 318 270 294 240
Brock (hedge) 316 272 294 240
Co-Mark 333 271 302 600
Freese-Notis 311 266 288 360
Grain Field Marketing 342 259 301 200
Grain Marketing Plus 333 259 296 295
Northstar Commodity 321 272 297 480
Pro Farmer (cash only) 326 268 297 420
Pro Farmer (hedge) 313 258 285 420
Progressive Ag 421 281 351 140
Risk Management Group (cash only) 338 259 298 500
Risk Management Group (futures & options) 330 251 290 500
Risk Management Group (options only) 330 250 290 500
Stewart-Peterson Advisory Reports 332 279 305 150
Top Farmer Intelligence 357 253 305 180
Utterback Marketing Services 331 236 284 300
Descriptive Statistics:
  Average 329 264 296 353
  Median 326 266 295 300
  Minimum 279 236 278 140
  Maximum 421 281 351 600
  Range 142 45 73 460
  Standard Deviation 24 10 13 136
Market Benchmarks
  24-month average 325 258 291
  20-month average 317 253 285
Farmer Benchmark
  USDA average price received 324 270 297
         
Notes:  Advisory revenue per acre for corn (soybeans) is calculated as net advisory price times 157 (48) bushels. Market or farmer benchmark revenue per acre for corn (soybeans) is calculated as the benchmark price times 157 (48) bushels. 50/50 advisory revenue is calculated as (1) x 0.5 + (2) x 0.5. Advisory revenue per acre and benchmark revenue are stated on a harvest equivalent basis. The annual cost of a service is not subtracted from advisory revenue per acre. The 2001 crop year is a two-year marketing window from September 2000 through August 2002.