Table 11.  Revenue Results for 26 Market Advisory Programs, Corn and Soybeans, 50/50 Advisory Revenue, 2001 Crop Year, Commercial Storage Costs
         
(1) (2) (3) (4)
Advisory Revenue Annual
Market Advisory Program Corn Soybeans 50/50 Advisory Revenue Cost of Service
---$ per acre (harvest equivalent)--- ---$ per year---
Ag Financial Strategies 283 256 270 600
Ag Review 340 256 298 360
AgLine by Doane (cash only) 311 260 286 300
AgLine by Doane (hedge) 308 257 282 300
AgResource 253 275 264 600
AgriVisor (aggressive cash) 311 263 287 299
AgriVisor (aggressive hedge) 311 263 287 299
AgriVisor (basic cash) 307 262 285 299
AgriVisor (basic hedge) 302 262 282 299
Allendale (futures only) 315 273 294 300
Brock (cash-only) 295 266 280 240
Brock (hedge) 293 270 281 240
Co-Mark 322 268 295 600
Freese-Notis 285 262 274 360
Grain Field Marketing 314 257 286 200
Grain Marketing Plus 318 256 287 295
Northstar Commodity 304 268 286 480
Pro Farmer (cash only) 304 263 284 420
Pro Farmer (hedge) 300 255 278 420
Progressive Ag 389 279 334 140
Risk Management Group (cash only) 319 259 289 500
Risk Management Group (futures & options) 313 251 282 500
Risk Management Group (options only) 314 250 282 500
Stewart-Peterson Advisory Reports 320 277 299 150
Top Farmer Intelligence 345 251 298 180
Utterback Marketing Services 331 235 283 300
Descriptive Statistics:
  Average 312 261 287 353
  Median 311 262 285 300
  Minimum 253 235 264 140
  Maximum 389 279 334 600
  Range 136 45 70 460
  Standard Deviation 24 10 13 136
Market Benchmarks
  24-month average 315 256 285
  20-month average 305 250 277
Farmer Benchmark
  USDA average price received 306 266 286
         
Notes:  Advisory revenue per acre for corn (soybeans) is calculated as net advisory price times 157 (48) bushels. Market or farmer benchmark revenue per acre for corn (soybeans) is calculated as the benchmark price times 157 (48) bushels. 50/50 advisory revenue is calculated as (1) x 0.5 + (2) x 0.5. Advisory revenue per acre and benchmark revenue are stated on a harvest equivalent basis. The annual cost of a service is not subtracted from advisory revenue per acre. The 2001 crop year is a two-year marketing window from September 2000 through August 2002.