Table 20.  Revenue Results for 38 Market Advisory Programs, Two-Year, Three-Year, Four-Year, Five-Year, Six-Year and Seve-Year Averages, 1995-2001 Crop Years, Commercial Storage Costs
             
2000-01 1999-01 1998-01 1997-01 1996-01 1995-01
Two-Year Three-Year Four-Year Five-Year Six-Year Seven-Year
Market Advisory Program Average Average Average Average Average Average
---$ per acre (harvest equivalent)---
Ag Alert for Ontario N/A N/A N/A N/A N/A N/A
Ag Financial Strategies N/A N/A N/A N/A N/A N/A
Ag Profit by Hjort N/A N/A N/A N/A N/A N/A
Ag Review 291 288 289 296 311 308
AgLine by Doane (cash only) 293 295 297 300 312 314
AgLine by Doane (hedge) 294 296 300 N/A N/A N/A
AgResource 323 339 333 326 339 345
Agri-Edge (cash only) N/A N/A N/A N/A N/A N/A
Agri-Edge (hedge) N/A N/A N/A N/A N/A N/A
Agri-Mark N/A N/A N/A N/A N/A N/A
AgriVisor (aggressive cash) 295 297 299 303 316 318
AgriVisor (aggressive hedge) 294 293 293 297 309 312
AgriVisor (basic cash) 292 295 296 299 310 308
AgriVisor (basic hedge) 290 292 292 295 308 309
Allendale (futures only) 300 304 308 313 316 310
Brock (cash-only) 280 288 290 294 307 306
Brock (hedge) 295 302 311 318 323 313
Cash Grain N/A N/A N/A N/A N/A N/A
Co-Mark 293 N/A N/A N/A N/A N/A
Freese-Notis 283 279 286 289 305 306
Grain Field Marketing N/A N/A N/A N/A N/A N/A
Grain Field Report N/A N/A N/A N/A N/A N/A
Grain Marketing Plus 276 N/A N/A N/A N/A N/A
Harris Weather/Elliott Advisory N/A N/A N/A N/A N/A N/A
North American Ag N/A N/A N/A N/A N/A N/A
Northstar Commodity N/A N/A N/A N/A N/A N/A
Pro Farmer (cash only) 280 275 280 284 299 303
Pro Farmer (hedge) 275 275 283 288 303 306
Progressive Ag 310 304 299 302 314 N/A
Prosperous Farmer N/A N/A N/A N/A N/A N/A
Risk Management Group (cash only) 297 298 N/A N/A N/A N/A
Risk Management Group (futures & options) 292 293 N/A N/A N/A N/A
Risk Management Group (options only) 292 292 N/A N/A N/A N/A
Stewart-Peterson Advisory Reports 285 289 293 293 304 303
Stewart-Peterson Strictly Cash N/A N/A N/A N/A N/A N/A
Top Farmer Intelligence 312 314 314 309 315 316
Utterback Marketing Services 298 304 312 321 N/A N/A
Zwicker Cycle Letter N/A N/A N/A N/A N/A N/A
  Average 293 296 299 302 312 312
  Minimum 275 275 280 284 299 303
  Maximum 323 339 333 326 339 345
  Range 48 64 53 41 40 42
Market Benchmarks
  24-Month Average 289 292 297 299 310 309
  20-Month Average 282 283 286 290 303 305
Farmer Benchmark
  USDA Average Price Received 283 283 281 285 297 300
             
Notes:  N/A denotes "not applicable" -- program did not exist or was not evaluated for that marketing year. Net advisory revenues and benchmark revenues are stated on a harvest equivalent basis. A crop year is a two-year marketing window from September of the year previous to harvest through August of the year after harvest. The average, minimum, maximum and range are computed across the advisory program averages in the indicated column. As a result, the statistics reflect performance only for those advisory programs active during each of the indicated crop years.