Table 20.  Revenue Results for 26 Market Advisory Programs, Corn and Soybeans, 50/50 Advisory Revenue, 2002 Crop Year, Commercial Storage Costs
         
(1) (2) (3) (4)
Advisory Revenue Annual
Market Advisory Program Corn Soybeans 50/50 Advisory Revenue Cost of Service
---$ per acre (harvest equivalent)--- ---$ per year---
Ag Financial Strategies 268 243 256 600
Ag Review 354 269 311 360
AgLine by Doane (cash only) 303 273 288 300
AgLine by Doane (hedge) 306 279 293 300
AgResource 337 265 301 600
AgriVisor (aggressive cash) 342 268 305 299
AgriVisor (aggressive hedge) 342 268 305 299
AgriVisor (basic cash) 342 268 305 299
AgriVisor (basic hedge) 342 268 305 299
Allendale (futures only) 300 255 277 300
Brock (cash-only) 361 269 315 240
Brock (hedge) 362 255 308 240
Co-Mark 314 271 292 600
Freese-Notis 315 267 291 360
Grain Field Marketing 316 295 306 200
Grain Marketing Plus 299 276 287 295
Northstar Commodity 305 278 291 480
Pro Farmer (cash only) 299 271 285 420
Pro Farmer (hedge) 284 245 264 420
Progressive Ag 327 313 320 140
Risk Management Group (cash only) 325 274 299 500
Risk Management Group (futures & options) 350 269 310 500
Risk Management Group (options only) 327 275 301 500
Stewart-Peterson Advisory Reports 313 248 281 150
Top Farmer Intelligence 301 255 278 180
Utterback Marketing Services 312 234 273 300
Descriptive Statistics:
  Average 321 267 294 353
  Median 315 268 296 300
  Minimum 268 234 256 140
  Maximum 362 313 320 600
  Range 93 79 64 460
  Standard Deviation 24 16 16 136
Market Benchmarks
  24-month average 313 254 284
  20-month average 311 260 285
Farmer Benchmarks
  USDA average price received 314 276 295
         
Notes:  Advisory revenue per acre for corn (soybeans) is calculated as net advisory price times 149 (51) bushels. Market or farmer benchmark revenue per acre for corn (soybeans) is calculated as the benchmark price times 149 (51) bushels. 50/50 advisory revenue is calculated as (1) x 0.5 + (2) x 0.5. Advisory revenue per acre and benchmark revenue are stated on a harvest equivalent basis. The annual cost of a service is not subtracted from advisory revenue per acre. The 2002 crop year is a two-year marketing window from September 2001 through August 2003.