Table 21.  Revenue Results for 25 Market Advisory Programs, Corn and Soybeans, 50/50 Advisory Revenue, 2003 Crop Year, Commercial Storage Costs
         
(1) (2) (3) (4)
Advisory Revenue Annual
Market Advisory Program Corn Soybeans 50/50 Advisory Revenue Cost of Service
---$ per acre (harvest equivalent)--- ---$ per year---
Ag Financial Strategies 357 226 292 399
Ag Review 435 140 288 400
AgLine by Doane (cash only) 440 246 343 129
AgLine by Doane (hedge) 435 244 340 129
AgResource 489 245 367 550
AgriVisor (aggressive cash) 410 258 334 235
AgriVisor (aggressive hedge) 411 258 334 235
AgriVisor (basic cash) 410 258 334 235
AgriVisor (basic hedge) 411 258 334 235
Allendale (futures only) 401 206 304 360
Brock (cash-only) 417 227 322 545
Brock (hedge) 410 224 317 545
Co-Mark 404 259 332 600
Freese-Notis 420 217 319 300
Grain Field Marketing 403 256 330 200
Northstar Commodity 420 251 335 485
Pro Farmer (cash only) 393 251 322 468
Pro Farmer (hedge) 382 243 313 468
Progressive Ag 447 292 369 300
Risk Management Group (cash only) 392 209 301 500
Risk Management Group (futures & options) 405 205 305 500
Risk Management Group (options only) 402 209 305 500
Stewart-Peterson Advisory Reports 401 223 312 180
Top Farmer Intelligence 392 230 311 180
Utterback Marketing Services 379 279 329 300
Descriptive Statistics:
  Average 411 237 324 359
  Median 410 244 322 360
  Minimum 357 140 288 129
  Maximum 489 292 369 600
  Range 132 151 81 471
  Standard Deviation 26 30 20 149
Market Benchmarks
  24-month average 408 226 317
  20-month average 407 241 324
Farmer Benchmarks
  USDA average price received 406 276 341
         
Notes:  Advisory revenue per acre for corn (soybeans) is calculated as net advisory price times 183 (38) bushels. Market or farmer benchmark revenue per acre for corn (soybeans) is calculated as the benchmark price times 183 (38) bushels. 50/50 advisory revenue is calculated as (1) x 0.5 + (2) x 0.5. Advisory revenue per acre and benchmark revenue are stated on a harvest equivalent basis. The annual cost of a service is not subtracted from advisory revenue per acre. The 2003 crop year is a two-year marketing window from September 2002 through August 2004.