Table 30.  Revenue Results for 38 Market Advisory Programs, Two-Year through Nine-Year Averages, 1995-2003 Crop Years, Commercial Storage Costs
                 
2002-03 2001-03 2000-03 1999-03 1998-03 1997-03 1996-03 1995-03
Two-Year Three-Year Four-Year Five-Year Six-Year Seven-Year Eight-Year Nine-Year
Market Advisory Program Average Average Average Average Average Average Average Average
---$ per acre (harvest equivalent)---
Ag Alert for Ontario N/A N/A N/A N/A N/A N/A N/A N/A
Ag Financial Strategies 274 272 N/A N/A N/A N/A N/A N/A
Ag Profit by Hjort N/A N/A N/A N/A N/A N/A N/A N/A
Ag Review 299 299 295 293 293 297 308 306
AgLine by Doane (cash only) 316 306 305 303 303 304 313 314
AgLine by Doane (hedge) 316 305 305 304 305 N/A N/A N/A
AgResource 334 311 328 337 333 328 338 342
Agri-Edge (cash only) N/A N/A N/A N/A N/A N/A N/A N/A
Agri-Edge (hedge) N/A N/A N/A N/A N/A N/A N/A N/A
Agri-Mark N/A N/A N/A N/A N/A N/A N/A N/A
AgriVisor (aggressive cash) 320 309 307 306 306 307 317 319
AgriVisor (aggressive hedge) 320 309 307 303 302 303 311 314
AgriVisor (basic cash) 320 308 306 305 304 305 312 311
AgriVisor (basic hedge) 320 307 305 303 302 302 311 312
Allendale (futures only) 290 292 295 299 302 307 309 306
Brock (cash-only) 318 306 299 300 300 301 310 308
Brock (hedge) 313 302 304 306 312 317 320 313
Cash Grain N/A N/A N/A N/A N/A N/A N/A N/A
Co-Mark 312 306 303 N/A N/A N/A N/A N/A
Freese-Notis 305 294 294 289 293 293 305 305
Grain Field Marketing 318 307 N/A N/A N/A N/A N/A N/A
Grain Field Report N/A N/A N/A N/A N/A N/A N/A N/A
Grain Marketing Plus N/A N/A N/A N/A N/A N/A N/A N/A
Harris Weather/Elliott Advisory N/A N/A N/A N/A N/A N/A N/A N/A
North American Ag N/A N/A N/A N/A N/A N/A N/A N/A
Northstar Commodity 313 304 N/A N/A N/A N/A N/A N/A
Pro Farmer (cash only) 303 297 292 286 288 290 300 303
Pro Farmer (hedge) 289 285 282 281 285 288 300 302
Progressive Ag 345 341 327 320 314 314 321 N/A
Prosperous Farmer N/A N/A N/A N/A N/A N/A N/A N/A
Risk Management Group (cash only) 300 296 298 299 N/A N/A N/A N/A
Risk Management Group (futures & options) 307 299 300 299 N/A N/A N/A N/A
Risk Management Group (options only) 303 296 297 296 N/A N/A N/A N/A
Stewart-Peterson Advisory Reports 296 297 291 292 294 294 302 302
Stewart-Peterson Strictly Cash N/A N/A N/A N/A N/A N/A N/A N/A
Top Farmer Intelligence 295 296 303 306 307 305 310 311
Utterback Marketing Services 301 295 300 303 309 315 N/A N/A
Zwicker Cycle Letter N/A N/A N/A N/A N/A N/A N/A N/A
  Average 309 302 302 302 303 304 312 311
  Minimum 274 272 282 281 285 288 300 302
  Maximum 345 341 328 337 333 328 338 342
  Range 71 69 47 56 49 39 38 41
Market Benchmarks
  24-Month Average 301 295 295 295 298 300 308 307
  20-Month Average 305 296 293 292 293 294 304 305
Farmer Benchmark
  USDA Average Price Received 318 307 300 297 293 294 302 304
                 
         
Notes:  N/A denotes "not applicable" -- program did not exist or was not evaluated for that marketing year. Net advisory revenues and benchmark revenues are stated on a harvest equivalent basis. A crop year is a two-year marketing window from September of the year previous to harvest through August of the year after harvest. The average, minimum, maximum and range are computed across the advisory program averages in the indicated column. As a result, the statistics reflect performance only for those advisory programs active during each of the indicated crop years.   
0.89 0.05
0.33 0.03
-0.04 0.02
-0.04 0.00
0.08 0.02
0.25 0.02
-0.02 0.01
-0.04 0.00
-0.09 0.00
-0.07 0.01
-0.05 0.03
-0.10 0.01
-0.31 0.02
-0.20 0.02
-0.35 0.01
-0.28 0.02
-0.14 0.04
-0.43 0.03
-0.03 0.02
-0.06 0.02
0.298544 0.013025547