Table 11.  Revenue Results for 26 Market Advisory Programs, Corn and  Soybeans, 50/50 Advisory Revenue, 2004 Crop Year, On-Farm Variable Storage Costs
         
(1) (2) (3) (4)
Advisory Revenue Annual
Market Advisory Program Corn Soybeans 50/50 Advisory Revenue Cost of Service
---$ per acre (harvest equivalent)--- ---$ per year---
Ag Financial Strategies 439 315 377 399
Ag Market Professional (cash only) 427 333 380 1,000
Ag Market Professional (hedge) 393 335 364 1,000
Ag Review 466 337 401 400
AgLine by Doane (cash only) 441 321 381 129
AgLine by Doane (hedge) 433 331 382 129
AgResource 510 404 457 550
AgriVisor (aggressive cash) 460 340 400 235
AgriVisor (aggressive hedge) 479 340 409 235
AgriVisor (basic cash) 460 340 400 235
AgriVisor (basic hedge) 460 340 400 235
Allendale (futures only) 468 302 385 360
Brock (cash-only) 433 332 383 545
Brock (hedge) 423 330 376 545
Freese-Notis 438 317 378 300
Grain Field Marketing 436 305 370 200
Northstar Commodity 437 341 389 485
Pro Farmer (cash only) 399 316 357 468
Pro Farmer (hedge) 415 317 366 468
Progressive Ag 534 362 448 300
Risk Management Group (cash only) 408 325 366 500
Risk Management Group (futures & options) 398 326 362 500
Risk Management Group (options only) 421 317 369 500
Stewart-Peterson Advisory Reports 479 332 405 180
Top Farmer Intelligence 435 320 377 180
Utterback Marketing Services 512 326 419 300
Descriptive Statistics:
  Average 446 331 389 399
  Median 437 331 381 380
  Minimum 393 302 357 129
  Maximum 534 404 457 1,000
  Range 140 103 100 871
  Standard Deviation 36 20 25 224
Market Benchmarks
  24-month average 420 321 371
  20-month average 415 325 370
Farmer Benchmarks
  USDA average price received 426 312 369
  Market Prices 383 301 342
         
Notes:  Advisory revenue per acre for corn (soybeans) is calculated as net advisory price times 186 (54) bushels. Market or farmer benchmark revenue per acre for corn (soybeans) is calculated as the benchmark price times 186 (54) bushels. 50/50 advisory revenue is calculated as (1) x 0.5 + (2) x 0.5. Advisory revenue per acre and benchmark revenue are stated on a harvest equivalent basis. The annual cost of a service is not subtracted from advisory revenue per acre. The 2004 crop year is a two-year marketing window from September 2003 through August 2005.