Table 4.  Pricing Performance Results for 25 Market Advisory Service Programs, 1,000 Acre Corn and
 Soybean Farm, 50/50 Rotation, 1995 Marketing Period
  (1) (2) (3) (4)
Advisory Revenue
Advisory Service Program Corn Soybeans Total Advisory Revenue Cost of Service
----------$/acre---------- ---$/1,000 acres--- --$/year--
Ag Line by Doane 376 277 326,571 300
Ag Profit by Hjort Associates 368 285 326,381 240
Ag Resource 453 291 371,938 600
Ag Review 309 277 293,048 360
Agri-Edge (hedge) 377 279 327,572 330
Agri-Edge (cash-only) 367 282 324,379 330
Agri-Mark 431 332 381,744 240
Agri-Visor Aggressive Cash 393 269 330,847 299
Agri-Visor Aggressive Hedge 369 293 330,733 299
Agri-Visor Basic Cash 326 270 297,789 299
Agri-Visor Basic Hedge 347 285 315,892 299
Allendale 296 262 278,888 150
Brock (hedge) 279 242 260,127 240
Brock (cash-only) 328 264 295,864 240
Freese-Notis 352 269 310,500 360
Grain Field Report 380 287 333,831 144
Harris Weather/Elliott Advisory 376 288 331,856 168
North American Ag. 383 271 327,062 360
Pro Farmer (hedge) 364 285 324,565 225
Pro Farmer (cash-only) 376 281 328,890 225
Prosperous Farmer 348 274 311,367 395
Stewart-Peterson Advisory Reports 337 257 297,191 156
Stewart-Peterson Strictly Cash 350 265 307,457 99
Top Farmer 379 261 319,992 180
Zwicker 379 290 334,376 239
Descriptive Statistics:
  Average 362 277 319,554 271
  Median 368 277 324,565 240
  Minimum 279 242 260,127 99
  Maximum 453 332 381,744 600
  Range 174 91 121,617 501
  Standard Deviation 38 17 25,432 104
Benchmark Revenue:
  Harvest Cash Revenue 383 269 325,990
  Average Revenue Received 377 279 328,055
 
       
Notes:  Advisory revenue per acre for corn (soybeans) is calculated as net advisory price times 119 (42) bushels.
Total advisory revenue is calculated as (1) x 500 + (2) x 500. Advisory revenue per acre, total advisory revenue
and average revenue received are stated on a harvest equivalent basis. The annual cost of a service is not
subtracted from advisory revenue per acre or total advisory revenue.