Table 7.  Pricing Performance Results for Market Advisory Service Programs,
Two-Year Average Revenue for 1,000 Acre Farm
  1995 1996  
Net Net
Advisory Advisory Two-year
Advisory Service Program Revenue Revenue average
Ag Alert for Ontario N/A 358,796 N/A
Ag Line by Doane (cash-only) 325,952 373,534 349,743
Ag Profit by Hjort Associates 325,654 355,429 340,541
Ag Resource 377,251 407,146 392,199
Ag Review 292,114 381,691 336,902
Agri-Edge (cash-only) 323,463 368,857 346,160
Agri-Edge (hedge) 326,687 403,363 365,025
Agri-Mark 382,449 374,843 378,646
Agri-Visor Aggressive Cash 330,432 385,269 357,850
Agri-Visor Aggressive Hedge 330,859 368,546 349,702
Agri-Visor Basic Cash 296,695 365,758 331,226
Agri-Visor Basic Hedge 314,650 373,918 344,284
Allendale (futures only) 276,717 327,111 301,914
Brock (cash-only) 294,956 373,041 333,998
Brock (hedge) 255,868 344,380 300,124
Freese-Notis 309,852 384,920 347,386
Grain Field Report 333,442 N/A N/A
Harris Weather/Elliott Advisory 331,727 330,944 331,335
North American Ag. 326,746 N/A N/A
Pro Farmer (cash-only) 328,594 370,994 349,794
Pro Farmer (hedge) 324,195 377,300 350,747
Progressive Ag. N/A 373,589 N/A
Prosperous Farmer 310,139 N/A N/A
Stewart-Peterson Advisory Reports 300,521 357,953 329,237
Stewart-Peterson Strictly Cash 305,697 369,976 337,836
Top Farmer 319,018 344,788 331,903
Zwicker 332,238 373,134 352,686
Descriptive Statistics:
  Average 319,036 368,553 343,602
  Median 324,195 372,017 345,222
  Minimum 255,868 327,111 300,124
  Maximum 382,449 407,146 392,199
  Range 126,581 80,036 92,075
  Standard Deviation 26,503 19,035 20,673
Benchmark Prices:
  Harvest Cash Revenue 319,445 375,888 347,666
  Average Revenue Received 323,645 360,970 342,308
       
         
N/A denotes "not applicable" -- program did not exist or was not evaluated for that marketing year.
0.89 0.05
0.33 0.03
-0.04 0.02
-0.04 0.00
0.08 0.02
0.25 0.02
-0.02 0.01
-0.04 0.00
-0.09 0.00
-0.07 0.01
-0.05 0.03
-0.10 0.01
-0.31 0.02
-0.20 0.02
-0.35 0.01
-0.28 0.02
-0.14 0.04
-0.43 0.03
-0.03 0.02
-0.06 0.02
0.298544 0.013025547