Table 5.  Revenue Performance Results for 22 Market Advisory Programs, Corn and  Soybeans, 50/50 Advisory Revenue, 1998 Marketing Period
         
(1) (2) (3) (4)
Advisory Revenue Annual
Market Advisory Program Corn Soybeans 50/50 Advisory Revenue Cost of Service
---$/acre--- ---$/acre--- ---$/year---
Ag Line by Doane (cash-only) 331 277 304 300
Ag Line by Doane (hedge) 346 274 310 300
Ag Profit by Hjort Associates 305 258 282 280
Ag Resource 329 302 316 600
Ag Review 335 250 293 450
Agri-Mark 294 280 287 300
Agri-Visor Aggressive Cash 335 272 304 299
Agri-Visor Aggressive Hedge 305 283 294 299
Agri-Visor Basic Cash 322 272 297 299
Agri-Visor Basic Hedge 302 284 293 299
Allendale (futures only) 352 289 320 240
Brock (cash-only) 313 277 295 240
Brock (hedge) 358 322 340 240
Freese-Notis 332 285 308 360
Pro Farmer (cash-only) 311 281 296 324
Pro Farmer (hedge) 326 287 306 324
Progressive Ag. 288 280 284 240
Stewart-Peterson Advisory Reports 301 312 306 180
Stewart-Peterson Strictly Cash 340 292 316 99
Top Farmer Intelligence 316 310 313 240
Utterback Marketing Services 374 300 337 300
Zwicker Cycle Letter 302 282 292 269
Descriptive Statistics:
  Average 324 285 304 295
  Median 324 282 304 299
  Minimum 288 250 282 99
  Maximum 374 322 340 600
  Range 86 72 58 501
  Standard Deviation 22 17 15 95
Market Benchmark Revenue 334 287 310
         
Notes:  Advisory revenue per acre for corn (soybeans) is calculated as net advisory price times 149 (49) bushels. Market benchmark revenue per acre for corn (soybeans) is calculated as market benchmark price times 149 (49) bushels. 50/50 advisory revenue is calculated as (1) x 0.5 + (2) x 0.5. Advisory revenue per acre and market benchmark revenue are stated on a harvest equivalent basis. The annual cost of a service is not subtracted from advisory revenue per acre. The 1998 marketing period is a two-year window from September 1997 through August 1999.