Table 8.  Revenue Performance Results for Market Advisory Programs, Two-Year, Three-Year, and Four-Year Averages
               
1995 1996 1997 1998
50/50 50/50 50/50 50/50 1997-98 1996-98 1995-98
Advisory Advisory Advisory Advisory Two-Year Three-Year Four-Year
Market Advisory Program Revenue Revenue Revenue Revenue Average Average Average
---$/acre---
Ag Alert for Ontario N/A 359 N/A N/A N/A N/A N/A
Ag Line by Doane (cash-only) 326 374 310 304 307 329 328
Ag Line by Doane (hedge) N/A N/A N/A 310 N/A N/A N/A
Ag Profit by Hjort Associates 326 355 283 282 282 307 311
Ag Resource 377 407 295 316 306 339 349
Ag Review 292 382 324 293 308 333 323
Agri-Edge (cash-only) 323 369 N/A N/A N/A N/A N/A
Agri-Edge (hedge) 327 403 N/A N/A N/A N/A N/A
Agri-Mark 382 375 304 287 296 322 337
Agri-Visor Aggressive Cash 330 385 317 304 310 335 334
Agri-Visor Aggressive Hedge 331 369 311 294 303 325 326
Agri-Visor Basic Cash 297 366 311 297 304 325 318
Agri-Visor Basic Hedge 315 374 306 293 299 324 322
Allendale (futures only) 277 327 334 320 327 327 314
Brock (cash-only) 295 373 311 295 303 326 318
Brock (hedge) 256 344 346 340 343 343 322
Freese-Notis 310 385 298 308 303 331 325
Grain Field Report 333 N/A N/A N/A N/A N/A N/A
Harris Weather/Elliott Advisory 332 331 N/A N/A N/A N/A N/A
North American Ag. 327 N/A N/A N/A N/A N/A N/A
Pro Farmer (cash-only) 329 371 300 296 298 322 324
Pro Farmer (hedge) 324 377 310 306 308 331 330
Progressive Ag. N/A 374 313 284 298 323 N/A
Prosperous Farmer 310 N/A N/A N/A N/A N/A N/A
Stewart-Peterson Advisory Reports 301 358 291 306 299 318 314
Stewart-Peterson Strictly Cash 306 370 310 316 313 332 325
Top Farmer Intelligence 319 345 292 313 302 316 317
Utterback Marketing Services N/A N/A 354 337 346 N/A N/A
Zwicker Cycle Letter 332 373 321 292 307 329 330
Descriptive Statistics:
  Average 319 369 311 304 308 327 325
  Median 324 372 310 304 304 327 324
  Minimum 256 327 283 282 282 307 311
  Maximum 382 407 354 340 346 343 349
  Range 127 80 71 58 63 37 37
  Standard Deviation 27 19 17 15 15 8 9
Market Benchmark Revenue 304 367 310 310 310 329 323
               
         
Notes:  N/A denotes "not applicable" -- program did not exist or was not evaluated for that marketing year. 50/50 advisory revenue and market benchmark revenue are stated on a harvest equivalent basis. The marketing period is a two-year window from September of previous year through August of next year.
0.89 0.05
0.33 0.03
-0.04 0.02
-0.04 0.00
0.08 0.02
0.25 0.02
-0.02 0.01
-0.04 0.00
-0.09 0.00
-0.07 0.01
-0.05 0.03
-0.10 0.01
-0.31 0.02
-0.20 0.02
-0.35 0.01
-0.28 0.02
-0.14 0.04
-0.43 0.03
-0.03 0.02
-0.06 0.02
0.298544 0.013025547