Table 3.  50/50 Advisory Revenue, Corn and Soybeans, 1995-1998
           
1995 1996 1997 1998 1995-1998 1995-1998
50/50 50/50 50/50 50/50 Average Standard Deviation
Advisory Advisory Advisory Advisory Advisory of Net Advisory
Market Advisory Service Revenue Revenue Revenue Revenue Revenue Revenue
---------$/acre---------
Ag Alert for Ontario N/A 359 N/A N/A N/A N/A
Ag Line by Doane (cash-only) 326 374 310 304 329 32
Ag Line by Doane (hedge) N/A N/A N/A 310 N/A N/A
Ag Profit by Hjort Associates 326 355 283 282 312 36
Ag Resource 377 407 295 316 349 52
Ag Review 292 382 324 293 323 42
Agri-Edge (cash-only) 323 369 N/A N/A N/A N/A
Agri-Edge (hedge) 327 403 N/A N/A N/A N/A
Agri-Mark 382 375 304 287 337 49
Agri-Visor Aggressive Cash 330 385 317 304 334 36
Agri-Visor Aggressive Hedge 331 369 311 294 326 32
Agri-Visor Basic Cash 297 366 311 297 318 33
Agri-Visor Basic Hedge 315 374 306 293 322 36
Allendale (futures only) 277 327 334 320 315 26
Brock (cash-only) 295 373 311 295 319 37
Brock (hedge) 256 344 346 340 322 44
Freese-Notis 310 385 298 308 325 40
Grain Field Report 333 N/A N/A N/A N/A N/A
Harris Weather/Elliott Advisory 332 331 N/A N/A N/A N/A
North American Ag. 327 N/A N/A N/A N/A N/A
Pro Farmer (cash-only) 329 371 300 296 324 35
Pro Farmer (hedge) 324 377 310 306 329 33
Progressive Ag. N/A 374 313 284 N/A N/A
Prosperous Farmer 310 N/A N/A N/A N/A N/A
Stewart-Peterson Advisory Reports 301 358 291 306 314 30
Stewart-Peterson Strictly Cash 306 370 310 316 326 30
Top Farmer Intelligence 319 345 292 313 317 22
Utterback Marketing Services N/A N/A 354 337 N/A N/A
Zwicker Cycle Letter 332 373 321 292 330 34
Descriptive Statistics:
  Average 319 368 311 305 325 36
  Median 324 371 310 304 324 35
  Minimum 256 327 283 282 312 22
  Maximum 382 407 354 340 349 52
  Range 126 80 71 58 37 30
  Standard Deviation 27 19 18 15 9 N/A
Market Benchmark Revenues
 24-Month Average 304 367 310 310 323 30
 20-Month Average 317 370 304 296 322 33
 16-Month Average 334 367 295 278 319 40
Notes:  N/A denotes "not applicable" -- service did not exist or was not evaluated for that marketing year. Advisory revenue for a given service is computed as an equally-weighted average of corn and soybean revenue per acre. Both advisory and market benchmark revenue are stated on a harvest equivalent basis.  Average revenue and standard deviation over 1995-1998 is computed only for those services evaluated for each of the four years.