Table 5.  Revenue Performance Results for 25 Market Advisory Programs, Corn and  Soybeans, 50/50 Advisory Revenue, 1999 Crop Year
         
(1) (2) (3) (4)
Advisory Revenue Annual
Market Advisory Program Corn Soybeans 50/50 Advisory Revenue Cost of Service
---$/acre--- ---$/acre--- ---$/year---
Ag Line by Doane (cash-only) 328 267 298 300
Ag Line by Doane (hedge) 337 267 302 300
Ag Profit by Hjort Associates 299 261 280 280
Ag Resource 393 348 371 600
Ag Review 335 229 282 360
Agri-Mark 321 274 297 300
Agri-Visor Aggressive Cash 335 269 302 299
Agri-Visor Aggressive Hedge 314 265 289 299
Agri-Visor Basic Cash 332 269 300 299
Agri-Visor Basic Hedge 327 265 296 299
Allendale (futures only) 348 276 312 300
Brock (cash-only) 330 279 304 240
Brock (hedge) 320 310 315 240
Cash Grain 326 294 310 356
Freese-Notis 281 261 271 360
Pro Farmer (cash-only) 262 270 266 420
Pro Farmer (hedge) 267 285 276 420
Progressive Ag. 305 278 292 140
Risk Management Group (options-only) 312 270 291 500
Risk Management Group (futures & options) 311 279 295 500
Risk Management Group (cash-only) 332 270 301 500
Stewart-Peterson Advisory Reports 300 294 297 150
Stewart-Peterson Strictly Cash 308 266 287 99
Top Farmer Intelligence 331 305 318 180
Utterback Marketing Services 328 301 315 300
Descriptive Statistics:
  Average 319 278 299 322
  Median 326 270 297 300
  Minimum 262 229 266 99
  Maximum 393 348 371 600
  Range 132 119 105 501
  Standard Deviation 26 22 20 120
Market Benchmark Revenue 325 269 297
         
Notes:  Advisory revenue per acre for corn (soybeans) is calculated as net advisory price times 158 (49) bushels. Market benchmark revenue per acre for corn (soybeans) is calculated as market benchmark price times 149 (49) bushels. 50/50 advisory revenue is calculated as (1) x 0.5 + (2) x 0.5. Advisory revenue per acre and market benchmark revenue are stated on a harvest equivalent basis. The annual cost of a service is not subtracted from advisory revenue per acre. The 1999 crop year is a two-year marketing window from September 1998 through August 2000.