Table 10.  Revenue Performance Results for Market Advisory Programs, 1995-1999 Crop Years
           
1995 1996 1997 1998 1999
50/50 50/50 50/50 50/50 50/50
Advisory Advisory Advisory Advisory Advisory
Market Advisory Program Revenue Revenue Revenue Revenue Revenue
---$/acre---
Ag Alert for Ontario N/A 359 N/A N/A N/A
Ag Line by Doane (cash-only) 326 374 310 304 298
Ag Line by Doane (hedge) N/A N/A N/A 310 302
Ag Profit by Hjort Associates 326 355 283 282 280
Ag Resource 377 407 295 316 371
Ag Review 292 382 324 293 282
Agri-Edge (cash-only) 323 369 N/A N/A N/A
Agri-Edge (hedge) 327 403 N/A N/A N/A
Agri-Mark 382 375 304 287 297
Agri-Visor Aggressive Cash 330 385 317 304 302
Agri-Visor Aggressive Hedge 331 369 311 294 289
Agri-Visor Basic Cash 297 366 311 297 300
Agri-Visor Basic Hedge 315 374 306 293 296
Allendale (futures only) 277 327 334 320 312
Brock (cash-only) 295 373 311 295 304
Brock (hedge) 256 344 346 340 315
Cash Grain N/A N/A N/A N/A 310
Freese-Notis 310 385 298 308 271
Grain Field Report 333 N/A N/A N/A N/A
Harris Weather/Elliott Advisory 332 331 N/A N/A N/A
North American Ag. 327 N/A N/A N/A N/A
Pro Farmer (cash-only) 329 371 300 296 266
Pro Farmer (hedge) 324 377 310 306 276
Progressive Ag. N/A 374 313 284 292
Prosperous Farmer 310 N/A N/A N/A N/A
Risk Management Group (options-only) N/A N/A N/A N/A 291
Risk Management Group (futures & options) N/A N/A N/A N/A 295
Risk Management Group (cash-only) N/A N/A N/A N/A 301
Stewart-Peterson Advisory Reports 301 358 291 306 297
Stewart-Peterson Strictly Cash 306 370 310 316 287
Top Farmer Intelligence 319 345 292 313 318
Utterback Marketing Services N/A N/A 354 337 315
Zwicker Cycle Letter 332 373 321 292 N/A
Descriptive Statistics:
  Average 319 369 311 304 299
  Median 324 372 310 304 297
  Minimum 256 327 283 282 266
  Maximum 382 407 354 340 371
  Range 127 80 71 58 105
  Standard Deviation 27 19 17 15 20
Market Benchmark Revenue 304 367 310 310 297
           
         
Notes:  N/A denotes "not applicable" -- program did not exist or was not evaluated for that marketing year. Net advisory price and market benchmark price are stated on a harvest equivalent basis. A crop year is a two-year marketing window from September of the year previous to harvest through August of the year after harvest.
0.89 0.05
0.33 0.03
-0.04 0.02
-0.04 0.00
0.08 0.02
0.25 0.02
-0.02 0.01
-0.04 0.00
-0.09 0.00
-0.07 0.01
-0.05 0.03
-0.10 0.01
-0.31 0.02
-0.20 0.02
-0.35 0.01
-0.28 0.02
-0.14 0.04
-0.43 0.03
-0.03 0.02
-0.06 0.02
0.298544 0.013025547