Table 22.  Subscriber Perception of the Role of Market Advisory Services
                       
Not at Certainly  
all     Standard
Role 1 2 3 4 5 6 7 8 9 Mean Deviation
- - - - - - - - - - - - - - - - percent - - - - - - - - - - - - - - - - - -  
 
A tool to reduce risk? 2.4 3.3 3.3 2.3 10.2 11.9 23.0 18.2 25.6 6.87 2.03
 
A tool to receive a higher  
than average price? 2.1 1.8 3.1 2.3 9.8 19.8 22.3 15.3 23.4 6.81 1.89
Note:  Mean refers to the weighted average response across categories.  Standard deviation refers to the standard deviation of responses across categories.