Table 23.  Subscriber Perception of the Marketing Style of Market Advisory Services
                       
Conservative Aggressive  
      Standard
Market Advisory Service 1 2 3 4 5 6 7 8 9 Mean Deviation
- - - - - - - - - - - - - - - - percent - - - - - - - - - - - - - - - - - -  
 
Ag Resource 3.6 2.0 7.3 7.6 17.5 17.5 18.2 16.2 10.2 6.01 2.03
 
AgLine by Doane 6.6 4.7 14.4 14.9 25.4 17.4 11.9 3.9 0.8 4.72 1.81
 
Agri-Visor 4.0 4.4 10.6 15.0 26.5 20.8 12.8 4.4 1.3 5.00 1.72
 
Allendale 4.1 1.8 3.8 9.7 17.6 18.8 22.3 15.5 6.5 5.97 1.91
 
Brock 3.4 2.8 5.2 7.8 14.2 14.0 23.2 19.8 9.4 6.17 2.02
 
CommStock Investments 6.2 3.1 7.2 10.8 20.1 15.5 17.0 13.9 6.2 5.57 2.11
 
Freese-Notis 3.7 2.2 5.6 9.7 21.7 17.6 21.7 12.7 4.9 5.76 1.88
 
Harris-Elliott 6.4 3.5 4.1 10.5 18.1 19.9 21.1 11.1 5.3 5.80 1.77
 
Pro Farmer 1.9 2.6 5.8 11.1 20.2 20.2 22.0 11.1 5.1 5.80 1.77
 
Stewart-Peterson Advisory  
Reports 4.5 3.8 4.1 11.3 26.8 17.9 18.9 10.0 2.7 5.48 1.84
 
Stewart-Peterson Strictly  
Cash 6.0 6.9 9.2 11.5 26.3 17.1 13.8 6.9 2.3 5.00 1.95
Note:  Mean refers to the weighted average response across categories.  Standard deviation refers to the standard deviation of responses across categories.