Table 29.  Probability of Producers Using a Market Advisory Service in Various Situations
                       
Certainly Certainly  
not use use   Standard
Situation 1 2 3 4 5 6 7 8 9 Mean Deviation
- - - - - - - - - - - - - - - - percent - - - - - - - - - - - - - - - - - -  
Market advisory service matches your  
market philosphy  
    Subscribers 3.3 1.2 2.5 3.5 17.0 14.9 28.1 18.0 11.5 6.46 1.84
    Non-subscribers 8.2 3.9 4.5 7.9 21.2 15.8 20.6 10.9 7.0 5.56 2.17
 
Market advisory service does not  
match your philosphy  
    Subscribers 23.0 19.9 18.7 11.4 16.2 7.1 2.6 1.0 0.1 3.15 1.79
    Non-subscribers 36.5 18.8 12.1 8.5 14.3 4.3 4.0 0.9 0.6 2.82 1.94
 
Market advisory service matches your market  
philosphy but has recently shown a weak  
performance regarding the realized crop price  
    Subscribers 12.8 14.3 18.7 19.4 22.0 8.1 3.5 0.9 0.2 3.68 1.69
    Non-subscribers 25.6 18.3 18.6 11.0 16.2 6.4 4.0 0.0 0.0 3.09 1.78
 
Marekt advisory service matches your market  
philosophy and has recently shown a strong  
performance regarding the realized crop price  
    Subscribers 2.5 0.9 1.7 2.1 11.2 15.9 28.3 24.0 13.4 6.80 1.71
    Non-subscribers 7.3 4.5 6.1 6.1 12.4 11.8 23.3 21.5 7.0 5.90 2.28
 
Market advisory service does not match your  
market philosophy and has recently shown a weak  
performance regarding the realized crop price  
    Subscribers 43.7 23.1 13.2 8.5 7.5 2.5 1.3 0.2 0.1 2.27 1.54
    Non-subscribers 50.5 20.4 12.2 6.1 8.8 1.2 0.9 0.0 0.0 2.10 1.44
 
Market advisory service does not match your  
market philosophy and has recently shown a  
strong performance regarding the realized crop price  
    Subscribers 6.9 4.1 8.0 9.5 21.6 23.3 16.6 7.8 2.3 5.24 1.95
    Non-subscribers 10.6 8.2 13.1 9.1 24.6 14.3 14.0 4.3 1.8 4.60 2.07
 
Market advisory service matches your market  
philosphy but has recently shown a weak  
performance regarding risk reduction  
    Subscribers 13.6 15.6 18.5 18.8 21.5 8.1 3.0 0.5 0.4 3.60 1.69
    Non-subscribers 22.6 18.0 21.1 13.5 18.0 4.3 1.8 0.6 0.0 3.09 1.67
 
Market advisory service matches your market  
philosphy and has recently shown a strong  
performance regarding risk reduction  
    Subscribers 2.2 1.5 1.6 4.2 15.9 16.5 25.2 21.7 11.2 6.56 1.76
    Non-subscribers 6.1 3.4 6.4 5.5 18.4 17.8 23.9 14.4 4.0 5.72 2.04
 
Market advisory service does not match your  
market philosphy and has recently shown a weak  
performance regarding risk reduction  
    Subscribers 39.8 24.6 14.5 8.2 9.1 2.2 1.1 0.4 0.1 2.36 1.55
    Non-subscribers 46.5 21.6 14.6 5.5 9.1 1.8 0.9 0.0 0.0 2.18 1.46
 
Market advisory service does not match your  
market philosphy and has recently shown a strong  
performance regarding risk reduction  
    Subscribers 6.1 4.9 9.0 9.3 24.3 19.1 16.9 7.5 3.0 5.21 1.96
    Non-subscribers 11.9 7.9 14.6 10.1 20.4 14.3 14.0 4.6 2.1 4.54 2.14
Note:  Mean refers to the weighted average response across categories.  Standard deviation refers to the standard deviation of responses across categories.