Table 6.  Revenue Performance Results for Market Advisory Programs, Wheat, 1995-1999 Crop Years
           
1995 1996 1997 1998 1999
Advisory Advisory Advisory Advisory Advisory
Market Advisory Program Revenue Revenue Revenue Revenue Revenue
---$/acre---
Ag Profit by Hjort 204 155 114 59 167
Ag Review 212 137 128 115 135
AgLine by Doane (cash only) 185 170 185 105 161
AgLine by Doane (hedge) N/A N/A N/A 103 161
AgResource 190 188 87 109 209
Agri-Edge (cash-only) 181 113 N/A N/A N/A
Agri-Edge (hedge) 179 118 N/A N/A N/A
AgriVisor (aggressive cash) 144 153 143 116 166
AgriVisor (aggressive hedge) 180 159 143 107 163
AgriVisor (basic cash) 136 149 143 110 166
AgriVisor (basic hedge) 176 146 143 105 160
Allendale (futures only) 150 112 195 138 200
Brock (cash only) 155 152 216 141 161
Brock (hedge) 150 143 227 170 163
Cash Grain N/A N/A N/A N/A 153
Freese-Notis 165 168 210 130 144
Grain Field Report 171 137 N/A N/A N/A
Harris Weather/Elliott Advisory 185 139 N/A N/A N/A
North American Ag. 188 N/A N/A N/A N/A
Pro Farmer (cash only) 177 156 187 122 145
Pro Farmer (hedge) 197 143 184 126 150
Progressive Ag N/A 163 158 129 N/A
Prosperous Farmer 148 N/A N/A N/A N/A
Risk Management Group (cash only) N/A N/A N/A N/A 177
Risk Management Group (futures & options) N/A N/A N/A N/A 174
Risk Management Group (options only) N/A N/A N/A N/A 169
Stewart-Peterson Advisory Reports 150 146 194 134 151
Stewart-Peterson Strictly Cash 163 148 204 138 163
Top Farmer Intelligence 135 137 166 114 164
Utterback Marketing Services N/A N/A 253 142 159
Zwicker Cycle Letter 175 104 143 113 N/A
Descriptive Statistics:
  Average 171 145 171 120 163
  Median 175 146 175 116 163
  Minimum 135 104 87 59 135
  Maximum 212 188 253 170 209
  Range 77 83 167 111 74
  Standard Deviation 21 20 41 22 16
Market Benchmark Revenue 162 150 209 148 166
           
 
Notes:  N/A denotes "not applicable" -- program did not exist or was not evaluated for that marketing year. Advisory and market benchmark revenues are stated on a harvest equivalent basis. A crop year is a two-year marketing window from June of the year previous to harvest through May of the year after harvest.