Table 7.  Revenue Performance Results for Market Advisory Programs, Two-Year, Three-Year, Four-Year and Five-Year Averages, Wheat, 1995-1999 Crop Years
         
1998-99 1997-99 1996-99 1995-99
Two-Year Three-Year Four-Year Five-Year
Market Advisory Program Average Average Average Average
---$/acre---
Ag Profit by Hjort 113 113 124 140
Ag Review 125 126 129 145
AgLine by Doane (cash only) 133 150 155 161
AgLine by Doane (hedge) 132 N/A N/A N/A
AgResource 159 135 148 156
Agri-Edge (cash-only) N/A N/A N/A N/A
Agri-Edge (hedge) N/A N/A N/A N/A
AgriVisor (aggressive cash) 141 141 144 144
AgriVisor (aggressive hedge) 135 137 143 150
AgriVisor (basic cash) 138 139 142 141
AgriVisor (basic hedge) 132 136 138 146
Allendale (futures only) 169 178 161 159
Brock (cash only) 151 173 167 165
Brock (hedge) 166 187 176 171
Cash Grain N/A N/A N/A N/A
Freese-Notis 137 161 163 163
Grain Field Report N/A N/A N/A N/A
Harris Weather/Elliott Advisory N/A N/A N/A N/A
North American Ag. N/A N/A N/A N/A
Pro Farmer (cash only) 134 151 152 157
Pro Farmer (hedge) 138 153 151 160
Progressive Ag N/A N/A N/A N/A
Prosperous Farmer N/A N/A N/A N/A
Risk Management Group (cash only) N/A N/A N/A N/A
Risk Management Group (futures & options) N/A N/A N/A N/A
Risk Management Group (options only) N/A N/A N/A N/A
Stewart-Peterson Advisory Reports 142 160 156 155
Stewart-Peterson Strictly Cash 150 168 163 163
Top Farmer Intelligence 139 148 145 143
Utterback Marketing Services 151 185 N/A N/A
Zwicker Cycle Letter N/A N/A N/A N/A
Descriptive Statistics:
  Average 141 152 150 154
  Median 138 151 151 156
  Minimum 113 113 124 140
  Maximum 169 187 176 171
  Range 56 73 52 31
  Standard Deviation 14 20 14 10
Market Benchmark Price 157 175 168 167
         
         
Notes:  N/A denotes "not applicable" -- program did not exist or was not evaluated for that marketing year. Advisory and market benchmark revenues are stated on a harvest equivalent basis. A crop year is a two-year marketing window from June of the year previous to harvest through May of the year after harvest. 0.89 0.05
0.33 0.03
-0.04 0.00
0.08 0.02
0.25 0.02
-0.02 0.01
-0.04 0.00
-0.09 0.00
-0.07 0.01
-0.05 0.03
-0.10 0.01
-0.31 0.02
-0.20 0.02
-0.35 0.01
-0.28 0.02
-0.14 0.04
-0.43 0.03
-0.03 0.02
-0.07 0.02
0.30773 0.013383687