Table 11.  Revenue Results for 26 Market Advisory Programs, Corn and Soybeans, 50/50 Advisory Revenue, 2000 Crop Year, Commercial Storage Costs
         
(1) (2) (3) (4)
Advisory Revenue Annual
Market Advisory Program Corn Soybeans 50/50 Advisory Revenue Cost of Service
---$ per acre (harvest equivalent)--- ---$ per year---
Ag Review 323 246 285 360
AgLine by Doane (cash only) 346 257 301 300
AgLine by Doane (hedge) 359 250 305 300
AgResource 442 321 381 600
Agri-Mark 327 263 295 300
AgriVisor (aggressive cash) 354 251 303 299
AgriVisor (aggressive hedge) 354 248 301 299
AgriVisor (basic cash) 351 250 300 299
AgriVisor (basic hedge) 351 247 299 299
Allendale (futures only) 346 267 306 300
Brock (cash only) 315 246 281 240
Brock (hedge) 364 254 309 240
Cash Grain 327 254 290 356
Co-Mark 323 260 291 600
Freese-Notis 329 257 293 360
Grain Marketing Plus 285 246 265 295
Pro Farmer (cash only) 304 248 276 420
Pro Farmer (hedge) 291 261 276 420
Progressive Ag 337 235 286 140
Risk Management Group (cash only) 349 260 305 500
Risk Management Group (futures & options) 348 256 302 500
Risk Management Group (options only) 344 259 301 500
Stewart-Peterson Advisory Reports 288 256 272 150
Stewart-Peterson Strictly Cash 308 247 277 99
Top Farmer Intelligence 379 271 325 180
Utterback Marketing Services 381 248 314 300
Descriptive Statistics:
  Average 339 256 298 333
  Median 345 254 299 300
  Minimum 285 235 265 99
  Maximum 442 321 381 600
  Range 157 86 116 501
  Standard Deviation 33 15 22 130
Market Benchmarks
  24-Month Average 332 255 293
  20-Month Average 320 253 286
Farmer Benchmark
  USDA Average Price Received 310 249 279
         
Notes:  Advisory revenue per acre for corn (soybeans) is calculated as net advisory price times 159 (47) bushels. Market or farmer benchmark revenue per acre for corn (soybeans) is calculated as the benchmark price times 149 (49) bushels. 50/50 advisory revenue is calculated as (1) x 0.5 + (2) x 0.5. Advisory revenue per acre and benchmark revenue are stated on a harvest equivalent basis. The annual cost of a service is not subtracted from advisory revenue per acre. The 2000 crop year is a two-year marketing window from September 1999 through August 2001.