Table 17.  Revenue Results for 35 Market Advisory Programs, Two-Year, Three-Year, Four-Year, Five-Year, and Six-Year Averages, 1995-2000 Crop Years, Commercial Storage Costs
           
1999-00 1998-00 1997-00 1996-00 1995-00
Two-Year Three-Year Four-Year Five-Year Six-Year
Market Advisory Program Average Average Average Average Average
---$ per acre (harvest equivalent)---
Ag Alert for Ontario N/A N/A N/A N/A N/A
Ag Profit by Hjort N/A N/A N/A N/A N/A
Ag Review 283 287 296 313 310
AgLine by Doane (cash only) 300 301 303 317 319
AgLine by Doane (hedge) 303 306 306 306 306
AgResource 376 356 341 354 358
Agri-Edge (cash only) N/A N/A N/A N/A N/A
Agri-Edge (hedge) N/A N/A N/A N/A N/A
Agri-Mark 296 293 296 312 324
AgriVisor (aggressive cash) 302 303 306 322 324
AgriVisor (aggressive hedge) 295 295 299 313 316
AgriVisor (basic cash) 300 299 302 315 312
AgriVisor (basic hedge) 297 296 298 313 314
Allendale (futures only) 309 313 318 320 313
Brock (cash only) 293 293 298 313 310
Brock (hedge) 312 321 327 331 318
Cash Grain 300 N/A N/A N/A N/A
Co-Mark N/A N/A N/A N/A N/A
Freese-Notis 282 291 293 311 311
Grain Field Report N/A N/A N/A N/A N/A
Grain Marketing Plus N/A N/A N/A N/A N/A
Harris Weather/Elliott Advisory N/A N/A N/A N/A N/A
North American Ag N/A N/A N/A N/A N/A
Pro Farmer (cash only) 271 279 284 302 306
Pro Farmer (hedge) 276 286 292 309 312
Progressive Ag 289 287 294 310 N/A
Prosperous Farmer N/A N/A N/A N/A N/A
Risk Management Group (cash only) 303 N/A N/A N/A N/A
Risk Management Group (futures & options) 299 N/A N/A N/A N/A
Risk Management Group (options only) 296 N/A N/A N/A N/A
Stewart-Peterson Advisory Reports 284 292 291 305 304
Stewart-Peterson Strictly Cash 282 293 297 312 311
Top Farmer Intelligence 322 319 312 319 319
Utterback Marketing Services 314 322 330 N/A N/A
Zwicker Cycle Letter N/A N/A N/A N/A N/A
  Average 299 302 304 316 316
  Minimum 271 279 284 302 304
  Maximum 376 356 341 354 358
  Range 105 77 56 52 54
Market Benchmarks
  24-Month Average 295 300 303 315 313
  20-Month Average 286 289 293 309 310
Farmer Benchmark
  USDA Average Price Received 282 279 284 299 303
           
         
Notes:  N/A denotes "not applicable" -- program did not exist or was not evaluated for that marketing year. Net advisory revenues and benchmark revenues are stated on a harvest equivalent basis. A crop year is a two-year marketing window from September of the year previous to harvest through August of the year after harvest. The average, minimum, maximum and range are computed across the advisory program averages in the indicated column. As a result, the statistics reflect performance only for those advisory programs active during each of the indicated crop years.   
0.89 0.05
0.33 0.03
-0.04 0.02
-0.04 0.00
0.08 0.02
0.25 0.02
-0.02 0.01
-0.04 0.00
-0.09 0.00
-0.07 0.01
-0.05 0.03
-0.10 0.01
-0.31 0.02
-0.20 0.02
-0.35 0.01
-0.28 0.02
-0.14 0.04
-0.43 0.03
-0.03 0.02
-0.06 0.02
0.298544 0.013025547